ITBMonday is now..... Insider Mondays

Past Insider Selections. We say any bottle.. and we mean it!

While running kids around to various first days of school, I’ve had a chance to think about a new name for ITBMonday now that it’s not just for those of us “In The Business.”

I thought about Nearly-In-The-Business Mondays. Or Friends-Of-The-Business Monday. Or maybe Thinking-About-The-Business-But-Wisely-Won’t-Give-Up-My-Day-Job. But TATBBWWGUMDJMondays is a bit unwieldy. I even thought about going the alliterative route with Mini-Mark-Up-Mondays but that felt too mathy, too cutesy – still didn’t really convey the “insider” notion that I wanted.

So I decided to keep it simple and just call it what it is: Insider Mondays.As in, if you’re “insider” enough to know about the discount, then you qualify, even if you’ve never set foot behind a counter, taken inventory, or written a word of wine-related prose.

Now the fun part:  we’re going all open-sesame with a password. Or really, with a passphrase. So that we’ll know that you know that you’re in the know. You’ll need to tell us, “Frank sent me.”  Say those three magic words and you qualify. Here’s a review of what you’ll qualify for.

INSIDER MONDAYS… the Inside Scoop:

Until we decide otherwise, every Monday, you can come by the store, tell us “Frank sent me” and get any 3 bottles at a 25% MU* from cost.

That’s right. Any. Three. Bottles. Even bubbles. 

Even spirits.The catch? We're going to want to post especially cool selections to twitter, facebook, and this blog. So choose wisely and photogenic-ly

The not-so-fine print:

• We are open from 11AM - 8PM on Mondays
• The deal applies to in-store purchases or phone orders only
• If you place a phone order, you must pay for it at that time with a credit card and we will hold it for you to pick up. Or have it delivered if needed (regular fees apply.)
• You can’t call us on a non-Monday and ask us to hold an item for you until Monday so you can get the Monday price.

* MU = Mark-Up. For those of you not familiar with retail-math, the deal price is NOT a discount off shelf price. It’s based on a fixed, lower-than-normal mark-up from cost. Generally, a 25% MU translates to roughly a 15 - 20% discount from shelf price. But that’s not always the case. Sometimes it’s more, sometimes it’s less - it depends on what the original mark-up to shelf price was. If you want to confirm a specific Monday price in advance, give us a call and ask.

ITBMonday: Not Just for the Business Anymore

 Although I still haven't come up with a better name, ITBMonday is no longer just for those who are "In the Business." If you know about it, you can take advantage of the deal. And the details or the deal are below the pictures.

 

Wouldn't really be an ITBMonday if someone didn't buy at least one bottle of Jura!

 Heather matches the label of her Ridgeview English Sparkling Wine to her chic.
You can spot this look in the September issues just hitting the newsstands.
(OK, not really, but it does look pretty cool.)

Brian also picks up the Ridgeview Cavendish. 

And the Rose Rosa Rosum.

Neither of which match his clutch. 

Mainly because he doesn't have a clutch to match.

Come on... you didn't think we sold only one bottle of Jura last week, did you?
Fairly standard stuff.
But the sous voile Vermentino from Lamoresca in Sicilia?
That's a new one.

NOW, on to the Rules:

Until we decide otherwise, every Monday, come by the store, mention ITBMonday, give us your card and get any 3 bottles at a 25% MU from cost.*






Fair warning we will want to post your selections to twitter and FB. Because it's fun. And people seem to like it when we do.

The not-so fine print:

• Discount applies to in-store purchases or phone orders only
• If you call in your order, you must pay for it at that time with a credit card and we will hold it for you to pick up.
• We are open from 11AM - 8PM on Mondays.

*MU = Mark-Up. A 25% MU translates roughly to a 15 - 20% discount, but final price depends on the cost of the bottle vs. the shelf price. In the rare case that the MU price is higher than the current shelf price, we will point this out.

ITBMonday - New Rules + Catching Up

First - there are some updates to the rules of ITBMonday.

Mainly... it's not just for ITBers anymore. You can play - even if you're not "in the business." Because chances are, if you're here, at this page, reading this post, you're about as close to the business as you can get without slogging around a rolly bag or . Similar to no-corkage nights and other industry events at most restaurants and bars, if you know it's going on, you can play. Yes, this means I should probably change the name, but for know, we'll just keep it as (mainly)ITBMondays.

Here are THE RULES:

Until we decide otherwise, every Monday, come by the store, mention ITBMonday, give us your card and get any 3 bottles at a 25% MU from cost.*

That's right... Any. Three. Bottles.

The catch? We're going to want to post especially cool selections to twitter and FB. We won’t judge your selections. But others might, so choose well and wisely! It's OK, we know you can make it... it's your "office day", right?

The not-so fine print:

• Applies to in-store purchases or phone orders only
• We are open from 11AM - 8PM on Mondays.
• If you call in your order, you must pay for it at that time with a credit card and we will hold it for you to pick up.

*MU = Mark-Up. A 25% MU translates roughly to a 15 - 20% discount, but final price depends on the cost of the bottle vs. the shelf price.


Now that we're set on the rules, here are some purchases from the last few weeks to whet your appetite:

ITBMonday #5

Lots of goodies last week that read like a wine geek's diary. 

One bottle of this left.
First come first served.

 

Magical Muscadet: 2005, 1999, 1997. 

And for good measure, a bit of 2001 bubbly Chenin Blanc hiding in the back.

 Names these grapes!

 It's not all about the oxidative geek-juice. 

Some excellent values in this line up.

 Back to the not-so-basics

Something savory + something sweet = a very nice pair.

Not pictured: 

Domaine Binner Hinterberg Muscat 2005 -- a beautiful bottle of Muscat love

CLICK HERE FOR THE RULES

ITBMonday #4: Finders Keepers

...and @KatieDrinksWine snagged the final magnum of 

Occhipinti Frappato! 

She beat out David by about an hour, but all's fair in love and wine buying. Never fear, David happily made off with a bottle of the tasty Fravolate Frappato (naked ladies on the label... well... line drawings of sort-of-naked ladies) and a couple bottles of the La Clarine Farm White Blend. Not pictured...the Rieslings which tempted him before he managed an escape. He claims he was delirious... I think it was a perfectly logical decision.

Possibly more important than the Frappato photo-finish.... Katie managed to spot - and snag - my last bottle of La Clarine Farm 2010 Sumu Kaw Vineyard. Further proof that if you see a bottle on a shelf...even if that shelf is half-hidden behind some boxes.... and even if I wanted to take that very bottle home with me that night... I'll let you buy it. On Mondays, finders-keepers rules.

 

ITBMonday Suggestions: 31 Days of German Riesling Edition

Since ITBMonday is a trade-focused promotion promotion, and since everyone in the trade loves Riesling, and since this week starts of the German portion of the Summer of Riesling, I thought I would make a few riesling suggestions for upcoming Mondays. Or particular interest: AJ Adam (2 vintages!), a few stray bottles of Donnhoff GG and Schager Frolich, and the always fun-to-say Muller-Catoir Gimmeldigen. Prices below are the regular retail. My mark-up is usually typical NYC-off-trade so you can do the math.*   AJ Adam Dhron Hofberg Kabinett 2010 (Mosel, Germany) - $32.99 AJ Adam Dhron Hofberg Kabinett 2011 (Mosel, Germany) - $32.99 AJ Adam Dhron Hofberg Riesling 2011 (Mosel, Germany) - $28.99 Donnhoff Dellchen Grosses Gewachs 2008 (Nahe, Germany) - $64.99 Donnhoff Estate Riesling 2011 (Nahe, Germany) - $19.99 Muller-Catoir Gimmeldigen Riesling 2010 (Pfaltz, Germany) - $28.99 Reuscher Haart Piesporter Riesling 2010 (Mosel, Germany) - $16.99 Schafer Frohlich Riesling Spat lese Bockenauer Felseneck 2009 (Nahe, Germany) - $35.99 (in theory we have this... I have to dig out the bottles. And if I find them, you'll need to prie them from my hands Schlossmuhlenhof Riesling Trocken 2011 1 Liter (Rheinhessen, Germany) - $13.99 Wurtz Riesling 2011 3L Box (Rheinhessen, Germany) - $24.99 *ITBMonday Rules: If you're in the "adult beverage business," give us your card and get any three bottles at a 25% mark-up from cost. You must come in to the store on Monday. Any Monday. But it must be a Monday. And we retail full right to tweet about how cool your suggestions are (or aren't, if it comes to that, but it never comes to that.)

ITBMonday #3: Magnum Monday

Last week's coolest purchase: magnums. Very cool magnums. Including my last magnum of the Foillard Cote du Py. And my next to last magnum of the Occhipinti Frappato... which is probably tasting pretty damn fine right now. If you're a sharp reader, you already honed in on the phrase next to last which means you could still snag it. ITBMonday cost: $66.66.

P.S. We open at 11AM.