ITBMonday - New Rules + Catching Up

First - there are some updates to the rules of ITBMonday.

Mainly... it's not just for ITBers anymore. You can play - even if you're not "in the business." Because chances are, if you're here, at this page, reading this post, you're about as close to the business as you can get without slogging around a rolly bag or . Similar to no-corkage nights and other industry events at most restaurants and bars, if you know it's going on, you can play. Yes, this means I should probably change the name, but for know, we'll just keep it as (mainly)ITBMondays.

Here are THE RULES:

Until we decide otherwise, every Monday, come by the store, mention ITBMonday, give us your card and get any 3 bottles at a 25% MU from cost.*

That's right... Any. Three. Bottles.

The catch? We're going to want to post especially cool selections to twitter and FB. We won’t judge your selections. But others might, so choose well and wisely! It's OK, we know you can make it... it's your "office day", right?

The not-so fine print:

• Applies to in-store purchases or phone orders only
• We are open from 11AM - 8PM on Mondays.
• If you call in your order, you must pay for it at that time with a credit card and we will hold it for you to pick up.

*MU = Mark-Up. A 25% MU translates roughly to a 15 - 20% discount, but final price depends on the cost of the bottle vs. the shelf price.


Now that we're set on the rules, here are some purchases from the last few weeks to whet your appetite: